3 types of (intangible) frames you never knew about


Apart from Art and picture frames there are other types of frames too that work in our lives, but most of us are not aware of them.


3 types of frames that are totally unrelated to art & picture framing (and interesting as well)


1- Fact frames

Fact frame means point of view a person looks at any situation. People look at situation with either negative frame or positive frame.
 
Fact frames

An interesting effect related to this fact is Framing effect which is a psychological effect of cognitive bias when people are forced to make particular choice between a positive and negative frame of situation. 

When positive frame is represented, people tends to avoid risks, while when the negative frame is represented, people tend to find risk. Making it no more complex, let's have a real life example.

In 1981, Amos Tversky and Daniel Kahneman carried out a survey to figure out how different phrasing affected participants' responses to a choice in a hypothetical life and death situation!

In that survey, participants were asked to make choice among two different teatment frames for 600 people affected by deadly disease. The positive frame said that “There is 33% chance of saving all 600 people & 66% possibility of saving no one.” while negative frame said that “There is 33% chance that no people will die and 66% chance that everybody will die”.

Results were amazing. 72% of people chosen Positively framed phrase which emphasized that 'treatment saved 200 people's lives' while merely 22% of people chosen negatively framed phrase which emphasized that '400 people will die”! 


In a similar experiment, When penalty fee for late registration was emphasized, 93% of PhD students registered earlier while only 67% registered earlier when they were discounted for earlier registration.


2. Video frames

In terms of media and motion pictures, the word 'frame' means picture itself.


Video frames


Frame Per Second is measure used in motion pictures and media. It is number of images (also called frames) that is subsequently displayed by device in a second. 

Usually human visual system can process 10 to 12 images per second, perceiving them individually. This also means that if more than 12 images are sequentially passed infront of our eyes in a second, we would not be able to identify images individually. Instead, we would feel them as a single video or motion picture. 

Early silent films displayed 14-24 frames per second which was good enough to give a sense of motion. But still it was bit jerky for realistic performance. Gradually standards improved & In present cinema business three wide accepted FPS standards are 24 FPS, 25 FPS & 30 FPS.


3. HTML frames

In Internet technology, Frame is an HTML tag used to arrange portions of webpage in a way that they are independent of each other. 



For example, see the figure above. Assume there is structure of a webpage displayed through this figure. In this figure, frame 1 may be a static author photo, frame 2 may be an author description while frame 3 can be a an article or poem written by author which might need to be scrolled to be read completely. 

Basic aim of HTML frames is to keep different portions of a webpage move freely and independent of each other. The blog you are reading right now, is also a composition of HTML frames arranged in elegant manner!

Did you ever know that there are also some intangible type of frames which you use in your routine life, but are still ignorant of? Was the information interesting?

If you know something even more interesting about frames, please let us know in the comments.

image credits: w3c.org | topyaps.com | shslive.com

PaintBoxSoho is an innovative picture framing shop located at heart of art, SoHo. We serve at truly affordable rates for all types of framing needs ranging from choosing a frame to delivering it to your home. 

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